Utah Tech digital design major Alejandra Henriquez Roncal realized how underrepresented designers of color were in her graphic design history textbook. She decided to bring some attention to the topic by analyzing Graphic Style: From Victorian to Hipsters, the textbook by Steven Heller and Seymour Chwast used in the graphic design history class at Utah Tech. As part of her analysis, Alejandra catalogued each of the 773 pictures in the textbook by date, graphic design movement, author’s name, author’s gender, author’s nationality, and author’s ethnicity.
Alejandra was accepted to present the results of her research at the Utah Conference on Undergraduate Research on February 17 at the University of Utah in Salt Lake City. She also hopes to present her work in April at the Trailblazer Research Symposium at Utah Tech. Additionally, Alejandra plants to submit her paper entitled, “Underrepresentation of BIPOC (Black Indigenous People of Color) Designers in Graphic Design History Textbooks” to Curiosity, Utah Tech’s Interdisciplinary Journal of Research and Creativity.
Alejandra will graduate in May and plans to take a break to travel to Japan before she pursues her career in design. For more information, contact alejandra.henriquez.roncal@gmail.com.